Three Main Learning Styles Free Essays

There are around three main learning styles. These are visual, which include those who learn by watching and seeing; auditory and interpersonal, including those who learn by listening and discussing; and kinaesthetic or tactile, which comprises of those who learn through activity. For the purpose of this essay I choose to compare my learning style with my classmate, Melissa Horner’s. We will write a custom essay sample on Three Main Learning Styles or any similar topic only for you Order Now Melissa Horner’s style is definitely auditory and interpersonal. She learns best within an environment where the teaching is verbal in nature. Even when studying, although Melissa likes a quiet time for study, she will still read aloud to enable her to absorb the information better. My style is different. I would say my learning style falls into the kinaesthetic category, because I find it difficult to be still for long periods of time and learn best when there is a lot of activity around me. I also find that I am very active when I am studying. I need to express myself physically, for example I will use objects such as a pencil to help me whilst I am thinking. The most effective ways in which Melissa can produce the best quality work is by working within a group or class and listening to others explaining the situation. It is also helpful to Melissa to make notes in her own words and them reading those notes aloud so that a full grasp of the subject is achieved. For me to produce the best paper, it is necessary to be active. I do best when I am able to physically explore the subject being discussed. My opinion is that by combining the learning styles of Melissa and myself, we can produce a really effective paper. This can be achieved by utilizing Melissa’s note taking and need for vocalization of a project or study together with my need for activity in study. As these aspects of learning complement each other, the quality of the paper produced would be better than one that is produced using only one of the styles in isolation. Work cited Riding, Richard and Rayner, Stephen (1998) Cognitive Styles and Learning Strategies: Understanding Style Differences in Learning and Behavior. David Fulton Publishers Ltd. UK How to cite Three Main Learning Styles, Essay examples

Hydrocephalus Essay Example For Students

Hydrocephalus Essay HydrocephalusDefinitionA condition affiliated with excessive fluid in the brain. Causes, incidence, and risk factorsThe fluid in the brain (cerebrospinal fluid or CSF) is formed in the brain. CSF usually circulates through parts of the brain, its covering, and the spinal canal, and is then absorbed into the circulatory system. When the circulation or absorption of this fluid is blocked, or excessive fluid is produced, the volume of fluid in the brain becomes higher than normal. The accumulation of fluid puts pressure on the brain forcing it against the skull and damaging or destroying the tissues. Symptoms vary depending on the cause of the obstruction to CSF circulation, the age at which the problem develops, and the extent of damage to brain tissue caused by the hydrocephalus. In infants, fluid accumulates in the central nervous system, causing the fontanelle (soft spot) to bulge and the head to expand. The head can enlarge because the bony plates which make up the skull have not yet fused together. However, once the skull bones are completely fused together, at about age 5, the skull will no longer expand. In small children, risks for developing hydrocephalus include congenital defects, tumors of the central nervous system, intrauterine infection, infections in an infant or child that affect the central nervous system (such as meningitis or encephalitis), injury occurring during the birth process, or trauma before or after birth (including subarachnoid hemorrhage). Myelomeningocele, a disorder involving incomplete closure of the spinal column, is strongly associated with hydrocephalus. In older children, risks include history of congenital or developmental defects, space-occupying lesions or tumors of the brain or spinal cord, central nervous system infections, bleeding anywhere in the brain, and trauma. The incidence is approximately 1 out of 1,000 people. Hydrocephalus most often occurs in children, but may also occur in adults and the elderly. PreventionProtect the head of an infant/child from injury by handling the child carefully. Prompt treatment of infections (such as meningitis) and other disorders associated with hydrocephalus may reduce the risk of developing the disorder. SymptomsEARLY SYMPTOMS, IN INFANTS* enlargement of the head (see increased head circumference)* bulging fontanelles (soft spots of the head) with or without enlargement of the head size* sutures separatedSYMPTOMS OF CONTINUED HYDROCEPHALUS* irritability, poor temper control* muscle spasticity (spasmLATE SYMPTOMS* decreased mental function* delayed development* decreased movement* slow or restricted movement* difficulty feeding* lethargy, excessive sleepiness* urinary incontinence (loss of control over bladder)* brief, shrill, high-pitched cry* slow growth (child 0-5 years)IN OLDER INFANTS AND CHILDRENSymptoms vary depending on the amount of damage caused by pressure in the brain. Symptoms may be similar to symptoms of progression of hydrocephalus in children, or may include the following or other symptoms:* headache* vomiting* vision changes* crossed eyes* uncontrolled eye movements* loss of coordination* poor gait (walking pattern)* mental aberrations (such as confusion or psychosi s)Signs and TestsTapping with the fingertips (percussion) on the skull may show abnormal sounds associated with thinning and separation of skull bones. Scalp veins may appear dilated. The circumference of the head may be large, or there may be enlargement of only part of the head, most commonly the frontal area. Measurements of the circumference of the head, repeated over time, may show progressive enlargement. The eyes may be depressed, with a setting-sun sign where the sclera (white portion of the eye) is visible above the iris (colored portion of the eyes). A neurologic examination may show focal neurologic deficits (localized loss of function), and reflexes may be abnormal for the age of the child. .u16de82ab43f24385c224a1fa27de4cb1 , .u16de82ab43f24385c224a1fa27de4cb1 .postImageUrl , .u16de82ab43f24385c224a1fa27de4cb1 .centered-text-area { min-height: 80px; position: relative; } .u16de82ab43f24385c224a1fa27de4cb1 , .u16de82ab43f24385c224a1fa27de4cb1:hover , .u16de82ab43f24385c224a1fa27de4cb1:visited , .u16de82ab43f24385c224a1fa27de4cb1:active { border:0!important; } .u16de82ab43f24385c224a1fa27de4cb1 .clearfix:after { content: ""; display: table; clear: both; } .u16de82ab43f24385c224a1fa27de4cb1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u16de82ab43f24385c224a1fa27de4cb1:active , .u16de82ab43f24385c224a1fa27de4cb1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u16de82ab43f24385c224a1fa27de4cb1 .centered-text-area { width: 100%; position: relative ; } .u16de82ab43f24385c224a1fa27de4cb1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u16de82ab43f24385c224a1fa27de4cb1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u16de82ab43f24385c224a1fa27de4cb1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u16de82ab43f24385c224a1fa27de4cb1:hover .ctaButton { background-color: #34495E!important; } .u16de82ab43f24385c224a1fa27de4cb1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u16de82ab43f24385c224a1fa27de4cb1 .u16de82ab43f24385c224a1fa27de4cb1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u16de82ab43f24385c224a1fa27de4cb1:after { content: ""; display: block; clear: both; } READ: Cannery Row EssayTests:* Transillumination of the head (shining a light against the head) may show abnormal fluid accumulation in various areas of the head. * A head CT scan indicates if hydrocephalus is present (best test). * A lumbar puncture (spinal tap) and examination of the CSF may be performed (rarely)* Skull X-rays show thinning and/or separation of skull bones and enlargement of the skull* A brain scan using radioisotopes may show abnormalities of the fluid pathway. * An arteriography of brain blood vessels may show vascular causes of hydrocephalus. * An echoencephalogram, a form of ultrasound of the brain, may show dilation of the ventricles caused by hydrocephalus or intraventricular bleedingThis disease may also alter the results of a RHISA scan. TreatmentThe goal of treatment is to minimize or prevent brain damage by improving CSF flow. Surgical interventions are the primary treatment of hydrocephalus. This includes direct removal of the obstruction, if possible. Surgical placement of a shunt within the brain may allow CSF to bypass the obstructed area if the obstruction cannot be removed. Shunting of CSF to an area outside of the brain (such as to the right atrium of the heart or to the abdominal peritoneum) is an alternative to shunting within the brain. Surgical cautery or removal of the parts of the ventricles that produce CSF may (theoretically) reduce CSF production. Antibiotics are used aggressively at any sign of infection. Severe infections may necessitate removal of a shunt. Follow-up examinations should continue throughout the childs life to evaluate the childs developmental level and to treat any intellectual, neurologic, or physical impairments. Public health/visiting nurses, social services, support groups, and local agencies provide emotional support and assist with the care of the child with hydrocephalus. Complications* shunt dysfunction (kinking, obstruction, separation of tubing, or similar problems)* infection* meningitis* encephalitis* infection of the area to which CSF is shunted* intellectual impairment* neurologic damage (decrease in movement, sensation, function)* physical disabilities* complications of surgeryExpectations (prognosis)Untreated hydrocephalus has a 50 to 60% death rate, with the survivors having varying degrees of intellectual, physical, and neurologic disabilities. Prognosis for treated hydrocephalus varies depending on the cause. If the child survives for one year, over 80% will have a fairly normal life span. Approximately one-third will have normal intellectual function, but neurologic difficulties may persist. Hydrocephalus that is caused by disorders not associated with infection carries the best prognosis (probable outcome), although hydrocephalus caused by tumors has a very poor prognosis. Medicine Essays

The color purple and Girl Essay Example For Students

The color purple and Girl Essay Celies first great and enduring female relationship is with her younger sister, Nettie. Such is the bond between the two sisters that when their stepfather threatens to rape Nettie, Celie offers herself in her place. Celies life of drudgery and sexual degradation continues into her married life with Albert, a man who she initially fears so much she can only refer to him as Mr. He treats her like a slave and he does his best to end the sisters relationship by intercepting Netties letters. Walkers portrayal of Celie emphasises the hardships of life that a woman can experience and overcome. We will write a custom essay on The color purple and Girl specifically for you for only $16.38 $13.9/page Order now In contrast, she depicts Nettie, who becomes an African missionary, as a woman who is more of a feminist and is more aware of the harsh realities of a patriarchal society. Through her letters Nettie tries to guide Celie and make her realise that she deserves a better life. She highlights the cultural differences and the similarities between American and African society. The Olinka women she works with seem happy to share their husbands with each other and their lives centre around work, their children and their relationships with each other since, a woman cannot really have a man for a friend without the worst kind of ostracism and gossip6. In a similar way, Celie shares her husband with Shug Avery, works on the land and in the home and has a group of female friends. The sisters are both first person narrators and Walker clearly shows that they write as an act of faith, keeping up their spirits and reaching out to each other, confiding in each other, educating each other and supporting each other through the difficult times. Blues singer, Shug Avery, is the love of Celies life and also her husbands mistress. However, it is clear, long before Celie meets Shug, that she prefers men to women, I look at women, tho, cause Im not scared of them7. Celie becomes besotted with a photograph of Shug, An now when I dream, I dream of Shug Avery8. They eventually meet and fall in love, beginning an on-off long-term lesbian relationship. Shug is a talented, independent woman and shows Celie an escape route from the drudgery of her life. She shows her that if she wants to be treated well and with respect she needs to stand up for herself. Celie only feels truly sexually loved after her discovery of lesbian pleasures, marking another step towards her independence. As she gains more self-confidence from being with Shug, she confronts Albert, You a lowdown dog is whats wrong, I say. Its time to leave you and enter into the Creation. And your dead body is just the welcome mat I need. 9 Another ally is strong-minded and strong-bodied Sofia. At first Celie is envious of Sofias intelligence, confidence and independence and dislikes her pity of her and so betrays her by advising her husband, Harpo to beat her. The next time she sees him he is battered and bruised and it is clear that Sofia stood up for herself and hit him back. Celie feels guilty of her betrayal and Sofia is furious but they are able to talk and clear the air and they laugh together when Sofia advises Celia to, bash Mr. head open10. To cement their friendship, they begin to work on a quilt from the messed up curtains11 Celie made for Sofia when she got married. This traditional quilt is symbolic of womens solidarity with each patch representing a woman on its own small and insignificant but when bound together creating a strong unity and sense of togetherness. Another reference comes when Mr. and his brother, Tobias, are on the porch with Celie and Sofia, who are quilting. .ua2914bb0dd29d72eb103159b4bb3d3f1 , .ua2914bb0dd29d72eb103159b4bb3d3f1 .postImageUrl , .ua2914bb0dd29d72eb103159b4bb3d3f1 .centered-text-area { min-height: 80px; position: relative; } .ua2914bb0dd29d72eb103159b4bb3d3f1 , .ua2914bb0dd29d72eb103159b4bb3d3f1:hover , .ua2914bb0dd29d72eb103159b4bb3d3f1:visited , .ua2914bb0dd29d72eb103159b4bb3d3f1:active { border:0!important; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .clearfix:after { content: ""; display: table; clear: both; } .ua2914bb0dd29d72eb103159b4bb3d3f1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua2914bb0dd29d72eb103159b4bb3d3f1:active , .ua2914bb0dd29d72eb103159b4bb3d3f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .centered-text-area { width: 100%; position: relative ; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua2914bb0dd29d72eb103159b4bb3d3f1:hover .ctaButton { background-color: #34495E!important; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua2914bb0dd29d72eb103159b4bb3d3f1 .ua2914bb0dd29d72eb103159b4bb3d3f1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua2914bb0dd29d72eb103159b4bb3d3f1:after { content: ""; display: block; clear: both; } READ: Martin Luther King Jr EssayShug enters to hear the two men belittling all the women they know. She joins in with the quilting and her action places her firmly united with Sofia and Celie. Theres little doubt this quilt, with the pattern Sisters Choice, and its message, will be passed on to daughters and granddaughters. When Sophia is sent to prison her network of female friends rally round to help and support her. That she survives her imprisonment, separation from her children and subsequent enslavement is a testament to this support and her own personal strength. One of her main allies during this period is Mary Agnes and this is another female character that grows in strength throughout the story and achieves her dream. Celies growing independence is emphasised when she starts to wear pants, previously a men-only garment, and her financial independence is secured when she starts her own successful tailoring business, Folkspants, Unlimited. When Nettie eventually returns home, reuniting Celie with her children that Alfonso had taken away from her so many years ago, Celies life is complete. Both stories are about the passing on of experience and whilst the reader never knows if Kincaids Girl took the advice offered, in The Colour Purple, the reader sees the evidence of feminine advice and support being given and taken like the Olinka women the women are friends and will do anything for one another12. 1503 words. References: 1. Carter, A. (ed) (1986) Wayward Girls and Wicked Women, Virago, pp. 326-7, Girl by Kincaid, Jamaica 2. Ibid. 3. Ibid. 4. Walker, Alice, (1983) The Colour Purple, The Womens Press Limited 1983, p. 3 5. Ibid., p. 3 6. Ibid. , p. 141 7. Ibid. , p. 7 8. Ibid. , p. 8 9. Ibid. , p. 170 10. Ibid. , p. 39 11. Ibid. , p. 39 12. Ibid. , p. 141 Bibliography: Carter, A. (ed) (1986) Wayward Girls and Wicked Women, Virago, pp. 326-7, Girl by Kincaid, Jamaica Goodman, Lizbeth (ed) (1996) Approaching Literature: Literature and Gender, Routledge in association with The Open University, Milton Keynes Padley, Steve (ed) (2001) Approaching Prose Fiction, The Open University, Milton Keynes Walker, Alice, (1983) The Colour Purple, The Womens Press Limited 1983, London.

PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. The WritePass Journal

PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. IntroductionSOCIAL FACTORS   REFERENCESRelated v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Introduction Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} PART A: Undertake an analysis of the environment in which your organization (or one with which you are familiar) is operating and identify the key economic and social factors within that environment. Explain how these are likely to impact on the business strategy and operations of the organization. There is no organization that exists in isolation without an environmental interaction[AM1]  . Strategy planning in any organization will enhance competitive advantage in which the external environment needs to be well understood. To do this, there are different factors that affect business strategy and operations of an organization, though it depends on the organization and the environment they are. Since organizations are operating in a very dynamic environment, they will need to address issues relating to competitive strategy in order for them to gain competitive advantage and to maximize profit. According to Worthington et al (2004[AM2]  ,) the external environment comprises of spatially diverse influences, economic, political, legal, and social, technological which affects business activity in different ways and impact on all aspects of the transformation process of the law. Worthington et al (2004) also stated that the environment of a business organization is the totality of forces, factors, or institutions which are potentially relevant in carrying out of company’s operations; hence relationship between a business organization and its surroundings is very symbolic in nature. That is, it is two way relationships – environment interacts with organisation and vice versa. Environment analysis is an evaluation of the possible effects of an external forces and conditions on an organisation’s survival and growth strategies[AM3]  .   PESTEL (Political, Economic, Socio-Cultural, Technological, Environmental and Legal factors) is one of the major techniques for identifying factors which impact on business organisation; some of which span more than one element – example, a mix of economic and environment though, external forces require an organisation’s response as well. Mr Biggs is one of the Quick Service Restaurant and a subsidiary of United African Company (UAC) Nigeria Plc; a very successful quick service restaurant business in sub region Africa, established in August 1986, provides the largest fast food restaurants retailers in West African countries that has 180 branches in Nigeria and have spread over to Accra, Ghana with many branches in 2003.   In scanning the environment in which Mr Biggs operate, the economic and social factors will be closely looked at. Boddy (2008) highlighted economic factors as having serious effect on the business organisation, some of the key factors being interest rate, inflation, recession, corporation tax, VAT, GDP.   Ã¢â‚¬Å"Inflation is the persistent increase in the general prices of goods and services† Wyplosz and Burda, (1997). BOGOF(Buy-one-Get-One-Free) which is one of the strategies used by Mr Biggs, can be affected by inflation. Inflation aid in increasing suppliers costs, which inversely push up the prices of Mr Biggs products hence. This trend will in turn affect the general operations of Mr Biggs in sales, in that sales will drop due to the increase in prices.     Also, interest rate which is the rate at which company pays on their loans, affects the business. Generally, the higher the interest rate, the lower the company borrows.This will affect the operations and strategy of Mr Biggs in that the cash flow needed to augment the day-to-day activities like paying wages, restocking etc, will be affected to a large extent. The company strategy will also  Ã‚   change to securing a low cost supplier, which normally implies compromising the quality of products supplied. High unemployment rate can have adverse effects on Mr Biggs sales for it will affect the purchasing power of the buyers and thereby reduce the effective demands for their products.   Mr Biggs strategy will be forced to switch to strategies that will encourage repeated purchases from existing customers. This will mean management absorbing the cost of most operations; hence this will have a multiplier effect of reducing profit. These economic factors are largely outside the control of the company, but their outcome on performances and the marketing mix can be profound. SOCIAL FACTORS   These includes population changes, aging population, differences in national culture and health issues. People are more conscious of health; their consumption attitude is changing drastically for they have freewill to choose. Mr Biggs, being a socially responsible member of the community in Africa; they support schools – both secondary and tertiary institutions in their social programs. Everyday of the year, Mr Biggs always make something exciting happening because of their creating relationships. By supporting young people in schools, it create more social intimacy between Mr Biggs and the students for younger people tends to visit the restaurants more than the aged ones because they have higher consumption power than the older ones. It is on record that Mr Biggs gives out bursary to poor students from Primary, Secondary, Polytechnic and University levels. It[AM4]   is noted, that younger people have power and more access to online shopping than the older ones. The types of food demand by the consumers are constantly changing because they are more aware of health issues. Mr Biggs believes in creating relationships, they usually do something to improve the lives of their immediate communities every week or every other day even if it is just a ‘smile that we put on somebody’s face’; this start from their security officers to the top managers. The Core purpose and values define how Mr Biggs do its business, how they value and treat their customers. Their responsibilities are well defined and perfected to meet the needs of communities where their business operates and strengthened the relationship between them and the environment in which their business strategy continues to deliver strong results. Their philosophy of â€Å"have a bigg experience† expresses these wide-ranging responsibilities. They recognise their impact on society and are trying to sustain the benefit they bring to society. Whatever they do, the principle of treating ‘customers as a king’ is highly imbibed in Mr Biggs for they put their customers at the heart of everything they do. Conclusively, Armstrong, (2008[AM5]  ) opined â€Å"companies need to be good to customers to gain sustainability which means environmental and community stewardship. It also needs permission from government to operate within the confines and the organisation would get a good status†. Beyond reasonable doubt, Mr Biggs satisfy the opinion of Armstrong school of thought as it has recorded tremendous growth and remarkable success through its total commitment to the satisfaction of its teeming customers. This is helping this organisation in no small way as it is becoming the main issue in Nigeria and Sub-Sahara Africa in Quick Service Restaurant Business. Mr Biggs has been enjoining good patronage in its environment and they have been giving back to the society that shot them to limelight in form of their welfare package. By this, it will strengthen and sustain the relationship between Mr Biggs and its environment. Part B: Explain how the business strategy and operations might change in order to respond effectively to the factors that you have outlined in Part A. Drucker, (1999[AM6]  ) defines strategy as â€Å"†¦purpose is to enable an organisation to achieve its desired results in an unpredictable environment. For strategy allows an organisation to be purposefully opportunistic.† Business strategy encourages great success and develops to monitor the progress of an organisation by taking into consideration the customer’s interest as well as shareholders and employees. In the view of Burnes, (2009[AM7]  ) â€Å"Strategy is an act of maintaining the position of sustainable competitive advantage in the environment where business organisation operates.† Strategic approach to be deployed by organisation is based on the managerial choice within their limit in terms of national, organisational and environmental factors. An organisation that is profit oriented can only achieved their aims when they motivate and stimulate their employees. This will help them to perform more effectively and efficiently towards achieving p rofitability and organisational goals and objectives. Most organisations are trying to improve and review strategy frequently as there is a rising need if organisation would want to gain competitive advantage. In Nigeria, the environment is very unstable and in year 2003; Mr Biggs embark on franchising in order to respond effectively to the volatile environment where it is to enhance its stipulated goals. Besides they continually updated their strategy to compete with their competitors and based on their quality stuff, it makes it more outstanding among their competitors like Tantalizer Restaurant and The Chicken Restaurant. Strategy could be initiated to enhance business breakthrough in a very volatile business competitive environment. In this regard, Mr Biggs involves modern machines by the dictates of technological evolution to meet challenges that may come up as a result of change in customers taste. It is very important for a company to have an idea of its competitors’ strengths and weaknesses together with their characteristics. This will help them in planning and updating their strategies – for instance, making their products a unique one such as differentiation in pricing and products design. Most organisations used to compare their prices with their competitors, having comparism site like â€Å"Go Compare† make it easier for customers to make their choice. Where organisations expand externally, vertical integration needs to be encouraged. Mr Biggs is planning for expansion to two different countries in 2011 including UK as per on-going discussion with UK firms (Businessday, Dec.14 2010). Rodger and Mac Culloch, (2001) opined that â€Å"firms develop through internal growth and in appropriate circumstances.† This is true because organisation is in total control of all units of production and they can do substantially without borrowing with the supp ort and cooperation of all departments. This will bring a sustainable help during unexpected high interest rates. This will increase and controls the business profit margins, reduce cost of transportation and improve the supply channel and also creates barriers to competitors. Mr Biggs, being the biggest fast food business in Nigeria and Sub-Sahara Africa embarking on rebranding process aimed at delivery as much they spend on increased value to its customers (Businessday, 2010). Mr Biggs was voted as the most trusted fast food brand in year 2010 in Nigeria due to their excellent strategies and performances.   Strategy Reassessment – Mullins (2003) is of the view that â€Å"in today’s fast-changing world, strategy reassessment may happen much more quickly, as competitive and technological developments cause firms to quickly change their entire strategies and business models.† This is based on periodic assessment either quarterly or annually whereby companies evaluate their performances in line with the external environment. Mr Biggs used to reassess their performances in intervals, for instance, they are trying as much as possible to involve new marketing strategy that is in tune with the dynamic nature of business globally. Additionally, Porter (1980) in Boddy, (2008) identified three types of generic strategies among which Mr Biggs adopted by focusing on corporate customers, families, adults and children by fully involve in schools social functions and every children from kindergarten to higher institutions, for example Universities. Little kids identify their big ‘B’ logo and forces their parents to the restaurant all the time. Apart from this, they utilises differentiation strategy by standardize their products and make it of higher quality than their competitors. Though some customers are not bothering about how much they spend on quality, but all they really concern about is to get quality products. Mr Biggs always produce quality foods that meet International Standard Organisation requirement for human consumption – that are hygienic and nourishing to promote good and healthy living.   In conclusion, business strategy, operations plus activities in Mr Biggs are being affected by austerity measure, government budget review – that affect the purchasing power of consumers; population change, different national culture, government budget review, change in consumers’ taste, modernisation (technological evolution). These require the business to change their strategies in order to take advantage of the opportunity and respond to the challenges within the business environment. An articulated and integrated strategy must be in continuous use and part of it be preserved as this will go a long way in providing organisation with the treasure of strategy and reserved techniques that germane to the enhancement of the organisational goals and the environment, (Emphasis mine).   REFERENCES Armstrong, M. (2008) Strategic Human Resources Management: A Guide to Action. 4th Edition. London and Philadelphia. Boddy, D. (2008). Management: An Introduction. 4th Edition. Harlow: Financial- Times Prentice Hall. Burnes, B. (2009). Managing Change: A strategic Approach to organisational Dynamics. 5th Edition. Harlow: Financial Times-Prentice Hall. Businessday (2010): How Mr Bigg’s Nigeria plans to compete in European market. Retrieved from www.businessdayonline.com/NG/index. Drucker, P.F (1999) Management Challenges for the 21st Century. Great Britain: Elsevier Butterworth-Heinemann. mrbiggsonline.com/ Pettinger, R. and Frith R. (2000) Mastering Organisational Behaviour. London: Macmillan Press Ltd. Rodger B.J and Mac Culloch, A. (2001) Competition Law and Policy in the EC and UK. London and Sydney: Second Edition: Cavendish Publishing Limited. Mullins, Walker, and Boyd. (2003) Marketing. 3rd Edition. Berkshire: McGraw-Hill. Worthington, I., Briton, C. and Rees, A. (2004) Economics for Business: Blending Theory in Practice. UK: 2nd Edition. Prentice Hall. Wyplosz, C. and Burda, M. (1997). Macroeconomic. 2nd Edition. Oxford University Press. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} There is no organisation that exists in isolation without an environmental interaction[AM1]  . Strategy planning in any organisation will enhance competitive advantage in which the external environment needs to be well understood. To do this, there are different factors that affect business strategy and operations of an organisation, though it depends on the organisation and the environment they are. Since organisations are operating in a very dynamic environment, they will need to address issues relating to competitive strategy in order for them to gain competitive advantage and to maximise profit. According to Worthington et al (2004[AM2]  ,) the external environment comprises of spatially diverse influences, economic, political, legal, and social, technological which affects business activity in different ways and impact on all aspects of the transformation process of the law. Worthington et al (2004) also stated that the environment of a business organisation is the totality of forces, factors, or institutions which are potentially relevant in carrying out of company’s operations; hence relationship between a business organisation and its surroundings is very symbolic in nature. That is, it is two way relationships – environment interacts with organisation and vice versa.    Environment analysis is an evaluation of the possible effects of an external forces and conditions on an organisation’s survival and growth strategies[AM3]  .   PESTEL (Political, Economic, Socio-Cultural, Technological, Environmental and Legal factors) is one of the major techniques for identifying factors which impact on business organisation; some of which span more than one element – example, a mix of economic and environment though, external forces require an organisation’s response as well.    Mr Biggs is one of the Quick Service Restaurant and a subsidiary of United African Company (UAC) Nigeria Plc; a very successful quick service restaurant business in sub region Africa, established in August 1986, provides the largest fast food restaurants retailers in West African countries that has 180 branches in Nigeria and have spread over to Accra, Ghana with many branches in 2003.    In scanning the environment in which Mr Biggs operate, the economic and social factors will be closely looked at.    Boddy (2008) highlighted economic factors as having serious effect on the business organisation, some of the key factors being interest rate, inflation, recession, corporation tax, VAT, GDP.      Ã¢â‚¬Å"Inflation is the persistent increase in the general prices of goods and services† Wyplosz and Burda, (1997). BOGOF(Buy-one-Get-One-Free) which is one of the strategies used by Mr Biggs, can be affected by inflation. Inflation aid in increasing suppliers costs, which inversely push up the prices of Mr Biggs products hence. This trend will in turn affect the general operations of Mr Biggs in sales, in that sales will drop due to the increase in prices.        Also, interest rate which is the rate at which company pays on their loans, affects the business. Generally, the higher the interest rate, the lower the company borrows.This will affect the operations and strategy of Mr Biggs in that the cash flow needed to augment the day-to-day activities like paying wages, restocking etc, will be affected to a large extent. The company strategy will also  Ã‚   change to securing a low cost supplier, which normally implies compromising the quality of products supplied.    High unemployment rate can have adverse effects on Mr Biggs sales for it will affect the purchasing power of the buyers and thereby reduce the effective demands for their products.   Mr Biggs strategy will be forced to switch to strategies that will encourage repeated purchases from existing customers. This will mean management absorbing the cost of most operations; hence this will have a multiplier effect of reducing profit.    These economic factors are largely outside the control of the company, but their outcome on performances and the marketing mix can be profound.      Ã‚  Ã‚  Ã‚   SOCIAL FACTORS – These includes population changes, aging population, differences in national culture and health issues. People are more conscious of health; their consumption attitude is changing drastically for they have freewill to choose. Mr Biggs, being a socially responsible member of the community in Africa; they support schools – both secondary and tertiary institutions in their social programs. Everyday of the year, Mr Biggs always make something exciting happening because of their creating relationships. By supporting young people in schools, it create more social intimacy between Mr Biggs and the students for younger people tends to visit the restaurants more than the aged ones because they have higher consumption power than the older ones. It is on record that Mr Biggs gives out bursary to poor students from Primary, Secondary, Polytechnic and University levels. It[AM4]   is noted, that younger people have power and more access to online s hopping than the older ones. The types of food demand by the consumers are constantly changing because they are more aware of health issues. Mr Biggs believes in creating relationships, they usually do something to improve the lives of their immediate communities every week or every other day even if it is just a ‘smile that we put on somebody’s face’; this start from their security officers to the top managers. The    Core purpose and values define how Mr Biggs do its business, how they value and treat their customers. Their responsibilities are well defined and perfected to meet the needs of communities where their business operates and strengthened the relationship between them and the environment in which their business strategy continues to deliver strong results. Their philosophy of â€Å"have a bigg experience† expresses these wide-ranging responsibilities. They recognise their impact on society and are trying to sustain the benefit they bring to society. Whatever they do, the principle of treating ‘customers as a king’ is highly imbibed in Mr Biggs for they put their customers at the heart of everything they do.   Ã‚  Ã‚  Ã‚   Conclusively, Armstrong, (2008[AM5]  ) opined â€Å"companies need to be good to customers to gain sustainability which means environmental and community stewardship. It also needs permission from government to operate within the confines and the organisation would get a good status†. Beyond reasonable doubt, Mr Biggs satisfy the opinion of Armstrong school of thought as it has recorded tremendous growth and remarkable success through its total commitment to the satisfaction of its teeming customers. This is helping this organisation in no small way as it is becoming the main issue in Nigeria and Sub-Sahara Africa in Quick Service Restaurant Business. Mr Biggs has been enjoining good patronage in its environment and they have been giving back to the society that shot them to limelight in form of their welfare package. By this, it will strengthen and sustain the relationship between Mr Biggs and its environment.                Part B: Explain how the business strategy and operations might change in order to respond effectively to the factors that you have outlined in Part A.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Drucker, (1999[AM6]  ) defines strategy as â€Å"†¦purpose is to enable an organisation to achieve its desired results in an unpredictable environment. For strategy allows an organisation to be purposefully opportunistic.† Business strategy encourages great success and develops to monitor the progress of an organisation by taking into consideration the customer’s interest as well as shareholders and employees. In the view of Burnes, (2009[AM7]  ) â€Å"Strategy is an act of maintaining the position of sustainable competitive advantage in the environment where business organisation operates.† Strategic approach to be deployed by organisation is based on the managerial choice within their limit in terms of national, organisational and environmental factors. An organisation that is profit oriented can only achieved their aims when they motivate and stimulate their employees. This will help them to perform more effectively and effici ently towards achieving profitability and organisational goals and objectives. Most organisations are trying to improve and review strategy frequently as there is a rising need if organisation would want to gain competitive advantage.    In Nigeria, the environment is very unstable and in year 2003; Mr Biggs embark on franchising in order to respond effectively to the volatile environment where it is to enhance its stipulated goals. Besides they continually updated their strategy to compete with their competitors and based on their quality stuff, it makes it more outstanding among their competitors like Tantalizer Restaurant and The Chicken Restaurant. Strategy could be initiated to enhance business breakthrough in a very volatile business competitive environment. In this regard, Mr Biggs involves modern machines by the dictates of technological evolution to meet challenges that may come up as a result of change in customers taste.   Ã‚      It is very important for a company to have an idea of its competitors’ strengths and weaknesses together with their characteristics. This will help them in planning and updating their strategies – for instance, making their products a unique one such as differentiation in pricing and products design. Most organisations used to compare their prices with their competitors, having comparism site like â€Å"Go Compare† make it easier for customers to make their choice. Where organisations expand externally, vertical integration needs to be encouraged. Mr Biggs is planning for expansion to two different countries in 2011 including UK as per on-going discussion with UK firms (Businessday, Dec.14 2010). Rodger and Mac Culloch, (2001) opined that â€Å"firms develop through internal growth and in appropriate circumstances.† This is true because organisation is in total control of all units of production and they can do substantially without borrowing with the support and cooperation of all departments. This will bring a sustainable help during unexpected high interest rates. This will increase and controls the business profit margins, reduce cost of transportation and improve the supply channel and also creates barriers to competitors. Mr Biggs, being the biggest fast food business in Nigeria and Sub-Sahara Africa embarking on rebranding process aimed at delivery as much they spend on increased value to its customers (Businessday, 2010). Mr Biggs was voted as the most trusted fast food brand in year 2010 in Nigeria due to their excellent strategies and performances.     Ã‚  Ã‚  Ã‚  Ã‚   Strategy Reassessment – Mullins (2003) is of the view that â€Å"in today’s fast-changing world, strategy reassessment may happen much more quickly, as competitive and technological developments cause firms to quickly change their entire strategies and business models.† This is based on periodic assessment either quarterly or annually whereby companies evaluate their performances in line with the external environment. Mr Biggs used to reassess their performances in intervals, for instance, they are trying as much as possible to involve new marketing strategy that is in tune with the dynamic nature of business globally.   Ã‚  Ã‚  Ã‚  Ã‚   Additionally, Porter (1980) in Boddy, (2008) identified three types of generic strategies among which Mr Biggs adopted by focusing on corporate customers, families, adults and children by fully involve in schools social functions and every children from kindergarten to higher institutions, for example Universities. Little kids identify their big ‘B’ logo and forces their parents to the restaurant all the time. Apart from this, they utilises differentiation strategy by standardize their products and make it of higher quality than their competitors. Though some customers are not bothering about how much they spend on quality, but all they really concern about is to get quality products. Mr Biggs always produce quality foods that meet International Standard Organisation requirement for human consumption – that are hygienic and nourishing to promote good and healthy living.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚     In conclusion, business strategy, operations plus activities in Mr Biggs are being affected by austerity measure, government budget review – that affect the purchasing power of consumers; population change, different national culture, government budget review, change in consumers’ taste, modernisation (technological evolution). These require the business to change their strategies in order to take advantage of the opportunity and respond to the challenges within the business environment. An articulated and integrated strategy must be in continuous use and part of it be preserved as this will go a long way in providing organisation with the treasure of strategy and reserved techniques that germane to the enhancement of the organisational goals and the environment, (Emphasis mine).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      REFERENCES    Armstrong, M. (2008) Strategic Human Resources Management: A Guide to Action. 4th Edition. London and Philadelphia.    Boddy, D. (2008). Management: An Introduction. 4th Edition. Harlow: Financial- Times Prentice Hall.    Burnes, B. (2009). Managing Change: A strategic Approach to organisational Dynamics. 5th Edition. Harlow: Financial Times-Prentice Hall.    Businessday (2010): How Mr Bigg’s Nigeria plans to compete in European market. Retrieved from www.businessdayonline.com/NG/index.    Drucker, P.F (1999) Management Challenges for the 21st Century. Great Britain: Elsevier Butterworth-Heinemann.    mrbiggsonline.com/    Pettinger, R. and Frith R. (2000) Mastering Organisational Behaviour. London: Macmillan Press Ltd.    Rodger B.J and Mac Culloch, A. (2001) Competition Law and Policy in the EC and UK. London and Sydney: Second Edition: Cavendish Publishing Limited.    Mullins, Walker, and Boyd. (2003) Marketing. 3rd Edition. Berkshire: McGraw-Hill.    Worthington, I., Briton, C. and Rees, A. (2004) Economics for Business: Blending Theory in Practice. UK: 2nd Edition. Prentice Hall.    Wyplosz, C. and Burda, M. (1997). Macroeconomic. 2nd Edition. Oxford University Press.   [AM1]This seems to be a bold statement with no theoretical underpinning. You always need to back up your statements with what an author(s) have said.   [AM2]   [AM3]   [AM4]You will need to support your statements with   evidence from an article, journal or so please   [AM5]Page no please   [AM6]Page no   [AM7]Page no Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Multiple Topics to Choose Essay Example | Topics and Well Written Essays - 750 words

Multiple Topics to Choose - Essay Example In the story, she happened to host the Earl of Beresford, a passenger from Canada, who got caught in her beauty to the extent, that he proposed her. Despite being an average girl with nothing materialistic to take pride in, she would refuse the proposal of any lad accoutered with utmost richness and wealth just like a princess, though she had completely different and unique reasons for doing so. â€Å"No princess of the blood could have been more stalely, self-possessed and politely determined to keep one at a distance† (Stowe 123). Although she was a house girl and did not have interaction with strangers in her unmarried life, yet she was brave and bold enough to have argument with a stranger like the Earl of Beresford. She refused to marry the Earl of Beresford because she could not feel attracted to all the fantasies he attempted to make her realize being his wife. Her priorities in life were far from materialism. She believed in succeeding through struggle. She would not t ake success for granted. She was determined and consistent. That was why, she had complete confidence in George. Mary was portrayed by Stowe as a character that had no materialistic proof to have faith in George but her own confidence and determination. Moved by her encouragement and confidence in him, George struggled and ultimately became a minister. All credit went to her. She married him. Conversion of an ordinary man into an American Minister is indeed, an achievement. This tells how important role women play in building an educated, learned and civilized society. Harriet Beecher Stowe has portrayed woman as having equipped with extreme courage, bravery, boldness and determination that contrasts with her intrinsic beauty and delicacy. The fundamental cause of George’s success was Mary. This tells that a woman keeps all the potential to cause a big change in the society remaining within the premises

You decide ( should be relevant financial accounting class ) Research Paper

You decide ( should be relevant financial accounting class ) - Research Paper Example Financial statements are, therefore, the financial results that are presented in the form of reports to represent the financial condition of the organization (AccountingTools 1). Financial statements are useful in various ways. These statements are very useful in the course of determining the ability of a business as far as raising cash and cash equivalents, is concerned. It also concerns the various uses and the sources of such cash. The statements are also very useful in determining whether a business can pay back its debts (Philip 2). The information of this nature can be of much importance to the creditors to find out whether the business can pay back the money they would like to lend to it. The statements also assist the organization to be able to track financial trends and use the trends to spot any profitability issues. From the financial statements, financial ratios can also be derived to help in showing the indications about the condition of the business. Financial statements are also critical in investigating certain transactions that are carried out in the business. This paper is, therefore, aimed at investigating the types of financial statements that are commonly used, their purposes and components. There are various types of financial statements that exist. However, the commonly used financial statements are three and include a balance sheet, income statement and statement of cash flow. Financial statements need to be formatted in accordance with the major accounting frameworks when the statements are intended to be supplied to the external users such as lenders and investors. This will make it easy for the external persons to be able to understand the statements without any personalized guidance. The frameworks give a leeway on how the financial statements can be structured. To this effect, statements issued by different firms in the same industry have some particular differences in appearance. Such guidelines are not

Ethnographic Study Of Mumtaz Restaurant Cultural Studies Essay

Ethnographic Study Of Mumtaz Restaurant Cultural Studies Essay To achieve a purpose of this assignment, I have conducted an ethnographic study on Mumtaz Indian restaurant situated in Bradford, Great Horton Road. In this essay, the globalisation theory has explained with significance on globalisation of product and services and globalisation of culture. An observation of Mumtaz restaurant have described in this essay, which will explicate the culture, production and services globally. I also aim to develop better understanding of the term globalisation in the literature with the help of some definitions on globalisation of culture. This study therefore give support to the theory in a globalise world cultures. Mumtaz is an Arabic word (then it has been adopted by Persian and Urdu) meaning the distinguished or the best. It is commonly use as a male or female name in Hindi speaking Muslim community in India as well as in Malaysia and Brunei. As I move towards the restaurant, on the entrance, the man standing in the white uniform who welcomed me with full of respect. That is the first thing impressed me of this restaurant and forces me to realise that I am in India. As I went inside, it is all modern and sleek. I enter first into the food emporium where its own products are on sale. Before heading into the restaurant I am seeing a very beautiful sitting area that can be called as waiting room for the customers. The comfortable wooden sofas and table are representing the Indian culture of hospitality. The wood-framed tables are topped with thick bottle-end patterned glass and surrounded by slim steel-legged, high-backed black leather chairs. It is looking beautiful. There are cream color walls with leather panels, paintings and spotlights in the white ceiling and greenery shoots out of stainless-steel conical plant pots. Black and metal decoration with combination of lights Waiting room for the customers Restaurant is on the main road, on one side of the restaurant huge transparent glasses are fitted thereby allowing the customers to enjoy the weather of outside with their meal. The restaurant is very big and famous for the Indian food and culture but it serves seven nationalities of food. The staffs have a unique dress, black trouser and black shirt with a logo of Mumtaz. Most of the waiters are students, working as a part time. The restaurant is very busy as I am here at 1:30 pm on Saturday and I can observe 25 people around me. Dining here is very informal and the place is full with friends, couples and families with kids and mostly are the Asians. The overall age group is 20 -45. There are two Africans and three British sitting behind me and discussing about the taste of the food. They have drinks on the table. An Arabic group of five people, two of them are girls sitting on the next table. Theres contemporary, up-tempo but unobtrusive Indian music in the background which reflec ts the emotions and Indian culture. I was looking behind and suddenly I heard a voice what would you like to order sir? I spoke to him for two minutes. He was a student from Malaysia doing a part time work. I ordered Pakistani food; there are four types of curry, two Nan and rasmalayi in desserts. The taste is awesome. In the end I observe, when the water bowl served on the table to wash hands, many of the Indians and Pakistani used it because they were using hands instead of folk and knife. In India, people rarely use folk and knife. Moreover, rest of them use tissues. While giving the feed back, I appreciate the taste of the food. I asked a question from the supervisor manager. How could he manage to develop the taste without the items that are not available in the U.K? He told me that many of the items import from different countries mostly from India, Pakistan, Bangladesh, Malaysia, UAE, Africa and china. He said Mumtaz has 15 branches worldwide and we select seven best cook from each country on a contract basis. T he last word he said many of the celebrities come here for a small taste of why the Mumtaz Empire has spread quite so wide. Literature Culture and politics are facilitators of globalization. They enable firms and consumers to buy, sell and even produce on a global basis. But there has to be motive for firms and consumers to act globally. Globalization stands for the whole public across the world. There are thousands of definitions of globalization, which occur confusion because the more specific concepts are highly diverse. There are five definitions of globalization that can be distinguished. A common idea of globalization can be understand in terms of internationalization, liberalization, universalization, westernization and territorialization. Internationalization: From this point of view global is a word which describes cross-border relations between countries, globalization designates a growth of international exchange and interdependence. According to H, Paul and T, Grahame, globalization word is identified in the terms of large and growing flows of trade and capital investment between countries (1996a:48). Liberalization: Globalization has viewed as liberalization. It is a process of removing all the government restrictions on movement between one country to another country. Globalization has become an important word for describing the process of international economic integration (Sander1996:27). Universalization: A third concept has equated globalization with universalization. In this global means worldwide and globalization is the process of supplying goods to people in any part of the world. Westernization: Globalization is again equal with westernization. Globalization is dynamic where by the social structure of modernity like industrialism, capitalism, rationalism, bureaucratism etc are spread all over the world and spoiling existent culture and local self determination in process. Territorialization: H, David and M, Tony have defined globalization as a process which embodies a transformation in the spatial organization of social relations and transactions (Held et al., 1999:16) Different authors have different views on globalization. According to Malcolm Waters, globalization theory examines the emergence of global culture. It suggests that global culture is brought about a variety of the social and cultural developments. It is more important to see that globalization involves a new consciousness of the world as a single place. It suggests that a globalization is a social process in which the constraint of geography on social and cultural arrangements recede and in which people are aware that they are receding. Robertson definition of globalization: Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. On the other hand, globalization has covered almost every person in todays world, the trend has spread unevenly. The process of globalization must to some extent be facilitated by a convergence of cultures. For example, St Patricks Day is a celebration of the patron saint of Ireland. Yet the day itself is now celebrated by many other nationalities all over the world. Admittedly, many of the Irish have at some point emigrated to other part of the world, but this does not explain the extent to which other cultures are willing to assume the St Patricks Day celebrations. According to Anthony Giddens, a leading sociological writer on globalization said that globalization is the cultural suspension of space and time. If space is a cultural reference point for geography and national identity, the willingness of many other cultures to celebrate St Patricks Day surely reflects a suspension of cultural space. Individuals from the UK, Australia and the US in celebrating the Irish patron saints day are suspending, in part, their cultural attachment to their own national culture. Hollywood and Indian entertainment industry (bollywood) are the two successful industries. They produce films, T.V. shows and a variety of music that are enjoyed not only by Indians, British or Americans, but also by many people around the world. The portrayal of Indian and western lifestyles, shops, the consumption of food, soft drinks and the belief that opportunity exist for everyone, can all be viewed and adopt while watching such movies and T.V. shows. So, if viewers around the world enjoy watching or listening to Indian or western culture, then perhaps they will also enjoy partaking in, or consuming any culture? If this is true, then the media of the country are an important facilitator of countrys companies selling their brands around the globe. According to Giddins, technology and communication is also a very good example of globalization. The ability to communicate with anyone, at anytime, anywhere in the world increases the perception of a global village, as opposed to a large fragmented global system. Globalization is a very broad aspect. The discussion on globalization can never come to an end. The more you talk, the more it takes you in deep. Analysis The name Mumtaz itself is a combination and use in different countries like Arabic, Indian, Brunei and Malaysia and from the religion perspective it is mostly used in the Muslim community. The restaurant is a typical Indian restaurant. It is famous for Indian food but it also serves different nationalities food. That means different nationalities of food invite all the people in the restaurant from different countries. However, the environment, the way they serve food in an Indian style, can reflect the culture of India. After an observation of the restaurant, it set a good example of globalization. There are different customers can be found in the restaurant of different countries such as British, Arabic, Indians, Chinese, Pakistan. The staffs are also from different places, most of them are the students from India, Bangladesh and Pakistan. The cooks are from seven different nationalities to maintain the taste of each country. People are sitting and enjoying various types of food of different countries. It looks like a western and Indian culture meeting under one roof. The language that is use in the restaurant is English because it is a universal language. Nevertheless, the Indians and Pakistani convey the message or make an order in their own native language to staffs. Music, taste, interior decorations, paintings on the wall, style of serving the food etc are giving a feel of the culture of India. That is how the globalization helps in shaping and reshaping of social relations within all countries. Different nationalities of people are working in the restaurant on different posts and everyone has to adopt the culture of the restaurant in a globalise manner. The raw material for the restaurant that is not available in the country is been imported from different part of the world. According to Begg, D and Ward, D, global product markets will concentrate on trading internationally, as opposed to operating internationally. Trading internationally is the export and import of goods and services from domestic locations to international markets. To achieve the each countrys taste and maintain the quality of food, the restaurant is importing many of the ingredients from different part of the world. According to some definitions of globalization, it is understood that globalization plays an important role in doing any type of the business. It is not possible for a country to produce all the goods. For example, some vegetables and fruits require cold or hot weather to grow. Different countries have different weather conditions. Globalization occurs at many levels. Firms can export overseas or even operate overseas. They can exploit cheaper labour, capital or finance overseas. An examination of globalization requires an analysis of numerous issues. For the globalisation, businesses are classic example of this. As Castells (2001) noted, they are organised around networks of production, management and distribution. Those that are successful have to be able to respond quickly to change both in the market and in production. Sophisticated information systems are essential in such globalization. Media plays an important role to make the restaurant globalize, through advertisements on the T.V. pop ups on internet. It influences people to visit the restaurant to see the culture and taste the variety of dishes at a single place. For example, Queen Elizabeth had visited the restaurant to experience the Indian culture and the taste of different varieties. It shows that, how globalization make the restaurant so popular in the world. Queen Elizabeth in the Mumtaz restaurant The definition of Robertson on globalization best fit here, Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. Globalization has covered almost every person in todays world, the trend has spread unevenly. Language is a very good example of globalization. Every country has own language but English is universal. But the thing is, multicultural people speak English differently, each one has distinct way of speaking, accent, using short forms etc. We take an example of spellings, UK spell out colour, realise, and American spell color, realize. The meaning is same but the way of writing is bit different between both the countries. Conclusion The overall study of this essay comes with a conclusion by the help of observation done in a Mumtaz an Indian veg and non-vegetarian restaurant. The observation highlights the globalization of culture. The restaurant has perfectly maintained the dignity of the Indian culture. They have also attracted many of the celebrities to come and see the culture of India in the U.K. Food, religion, paintings, interior decoration, and people of different nationalities, Indian music and import of the products from different countries. These are the main aspects, which have shown the globalization of culture, and globalization of product and services. This is explained with an example of raw materials import from different countries and the international students those who are working in the restaurant and offering their best services globally. The ethnography study on the restaurant has tried to relate with the literature is used in this essay.